How well do you know your customers? Understanding your client’s behavior is priceless. Consumer analysis and research will get you from perception to insight.
How can that insight work for you? Insight without critical decision is useless. Opportunities found in research will drive benefit only when combined with precise strategy.
How strategy can yield positive results?
What is not measurable can’t be improved. Flawed strategy will only boost activity instead of producing positive outcome.
ACURAX provides specialized services in the market research process including – but not limited to – market research planning and strategy, moderation services, reporting and recommendations and even user experience testing, eye tracking and web/mobile/applications usability studies.
Is a state of the art qualitative research facility with spacious suites and viewing for up to 20 clients.
We have proven expertise in recruiting a wide range of participants along with professional moderators, our flexible space facilities are ideal for focus groups, in-depth interviews, large workshops, consumer experience tests and research involving large products.
Our Houston location is easily accessible to clients and respondents and we are 35 minutes from George Bush International Airport.
The client’s suite is fully equipped with a 120-inch Projection screen, HD videoconferencing, video streaming, conference room size table, comfortable ergonomic chairs and all the amenities.
Our rooms have HD robotic cameras that track on each respondent at the time they’re participating.